Senior High School ABM Strand at Liceo de Davao
The Senior High School Academic Track prepares learners for higher education by strengthening advanced knowledge, analytical thinking, and strand-specific competencies. In the ABM Strand, students explore how organizations create, deliver, and sustain value through accounting, finance, marketing, and management. At Liceo de Davao, we expand this vision with purpose-driven leadership, hands-on business projects, and community-centered ethics—so graduates are not only college-ready, but market-ready and mission-ready, too.
What ABM Means at Liceo de Davao
Liceo’s ABM program is built for aspiring entrepreneurs, marketers, and corporate leaders who want a practical edge. Rooted in solid academic foundations and values formation, ABM students:
- Apply marketing research to real audiences in Tagum City.
- Build marketing plans that focus on communicating and delivering value to customers.
- Practice financial literacy, budgeting, and investment decision-making.
- Develop leadership and teamwork through projects that mirror real business environments.
Guided by experienced faculty and an outcomes-based curriculum, ABM at Liceo connects classroom learning to real-world impact, aligned with the school’s ethos: nurturing minds, shaping values, and empowering future leaders.
ABM Specialized Subjects at a Glance
- Fundamentals of Accountancy, Business, and Management 1 (FABM 1)
Introduces accounting as the language of business—covering the accounting cycle, basic principles, and how financial information supports decision-making. - Fundamentals of Accountancy, Business, and Management 2 (FABM 2)
Deepens understanding of financial statements, internal control, and managerial accounting concepts that drive planning and performance. - Business Math
Applies quantitative tools—percentages, interest, annuities, and cost–volume–profit analysis—to everyday business problems and pricing decisions. - Applied Economics
Examines supply–demand, market structures, and policy impacts; students analyze local economic trends to inform business strategy. - Organization and Management
Explores how organizations are designed and led—strategy, structure, culture, HR, and operations for effective execution. - Business Finance
Covers time value of money, capital budgeting, working capital, and sources of financing to support sustainable growth. - Business Marketing (Principles of Marketing)
Focuses on consumer behavior, segmentation, branding, and the marketing mix; culminates in a practical marketing plan. - Business Ethics and Social Responsibility
Grounds business decisions in integrity, compliance, and community stewardship—mirroring Liceo’s service-oriented culture. - Entrepreneurship
Guides learners from idea validation to business model design and basic financials; often paired with a pitch or mini-venture. - Research in Daily Life (Applied Research for ABM)
Trains students to design and interpret research (surveys, interviews, basic statistics) for evidence-based business decisions.
Learning Experiences You Can Expect
- Customer Insight Projects – ABM learners conduct simple market studies to understand what truly influences consumer behavior—then translate findings into actionable plans.
- Marketing Plan Build – Students craft integrated plans that include positioning, messaging, channels, and budgets, emphasizing value delivery to customers.
- Finance-in-Action – Case work on cash flow, costing, and investment choices fosters sound financial judgment.
- Leadership and Collaboration – Team assignments simulate cross-functional work, encouraging clear communication, accountability, and ethical leadership.
Where ABM Leads After Senior High
- College Pathways – BS in Business Administration (Marketing Management), Accountancy, Economics, Finance, HR Management, Entrepreneurship, and related fields.
- Career Starters – Sales support, marketing assistant, junior analyst, administrative roles, or micro-enterprise ventures.
- Skills That Transfer – Analytical thinking, persuasive communication, problem solving, and data-informed decision-making.
Scholarships and Financial Aid
Liceo de Davao is PEAC-certified and participates in government assistance programs to keep Senior High School accessible:
- Senior High School Voucher Program:
- 100% free tuition for incoming Grade 11 students from public schools and ALS completers.
- 70% total discount for continuing ESC scholars and Qualified Voucher Recipients (QVR) from other private schools.
- Family Discounts and Other School-Based Privileges:
Applicable according to current school policies and evaluation.
For SHS voucher processing, be ready with standard documents (e.g., PSA Birth Certificate, Certificate of Good Moral Character, 2×2 ID photos) and, if applicable, ESC/QVR credentials. The Registrar can guide you through eligibility, timelines, and required forms.
Why Choose Liceo for ABM
- Practical Focus: Strong emphasis on research, marketing planning, and value delivery, exactly what businesses demand.
- Ethical Foundation: Business success aligned with social responsibility and community impact.
- Supportive Pathways: Scholarship options and a clear bridge to Liceo’s college programs in Business and Education.
- Culture of Leadership: A campus environment that grows confidence, initiative, and service-minded leadership.
Invest in an ABM experience that blends academic depth with real-world readiness, so you can lead, build, and create value wherever you go.